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How come Video Game Adds are successful?

I have to admit I was one of those who thought "videoadds will never work in video games" When I made this statement I was thinking about a console/PC experience.

Video games market is still an young industry and new Gamplay and Business Models are being created. This brings new consumption tendencies and new individual & social game experiences. This is so exciting! We have so much to learn from our users!!

This is a short article about Monetization. Videoadds seem a good option for certain types of games

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